Flavor Trends
Flavor around the World
Product Ideas
October 22, 2025
What and how we consume is constantly evolving. But where is taste heading? Which innovations are about to enrich our pots and grills? Discover the culinary trends that are emerging.
What’s trending is what meets people’s needs. Fast and convenient is key – but so are enjoyment and variety. New flavor profiles and combinations provide contemporary impulses. Regional ingredients and taste experiences meet international cuisines with spices from around the world.
This diversity is also reflected in the product range of NovaTaste brands WIBERG and Gewürzmüller: There’s a marinade for every taste – colorful and flavorful, in many perfectly balanced varieties inspired by flavors from around the globe.
A culinary journey through America
Sweet and spicy is an exciting combination – especially in classic American BBQ, where honey and chili create bold flavor experiences, like our Spare Ribs Smoky Marinade Pure Oil with pepper and a hint of honey and smoke.
Mexican cuisine also remains popular, we recommend the Primobel Mexico marinade with cumin, which pairs wonderfully with pineapple and garlic.
Flavors from Asia
Flavor profiles from East Asia are also in demand – whether from Korea, Thailand or India. Exotic spices and refined combinations are making waves on local plates.
Thai cuisine delights with Thai curries and ingredients like coconut milk, lime and peanut – a true taste experience full of variety. The Mango-Chili Marinade Pure Oil combines fruity sweetness with ginger and the spiciness of chili, while Primofresh Bangkok impresses with curry and ginger notes.
A tasty greeting from India
Indian cuisine also brings variety to the table. Whether Tandoori or Garam Masala – Indian classics offer rich flavor. The combination of yoghurt and traditional Indian ingredients is especially appealing. Turmeric and chili are just as essential as ginger, coriander and curry, which Gewürzmüller blends in the Bombay Marinade Pure Oil and the Curry Marinade Pure Oil.
Oriental world of spices
Another exciting flavor world is opened by Middle Eastern cuisine. Here too, yoghurt plays an important role as a flavor carrier. Typical spices like cinnamon, cumin and coriander create aromatic diversity. With Grillfix Orient from WIBERG, a refined spicy taste is created – enhanced with anise, cinnamon and allspice.
