3-0 for great flavour

3-0 for great flavour

Inspirations for the Football World Cup

Product Ideas

May 6, 2026

From the kick-off on 11 June in Mexico City to the final whistle on 19 July in East Rutherford near New York, the 2026 World Cup offers the chance to enjoy exciting matches, social gatherings and great food together.

While the World Cup is all about goals and titles, only one thing counts on the barbecue: authentic flavour. Whether for steak burgers, spare ribs, tacos or chicken wings: with full-flavored marinades, you can bring the World Cup atmosphere to your display case and ensure a variety of delicious hits. From Canada through the USA to Mexico – from mild to really hot: our marinades bring flavour to the grill!

World Cup in figures

  • 48 teams
  • 12 groups
  • 104 matches
  • 16 host cities, including 2 in Canada, 11 in the USA and 3 in Mexico
  • 16 different kick-off times between 6 pm and 6 am CEST
Venues

Western Region:

CAN Vancouver | USA Seattle | USA San Francisco Bay Area | USA Los Angeles

Central Region:

MEX Guadalajara | MEX Mexico City| MEX Monterrey | USA Houston | USA Dallas | USA Kansas City

Eastern Region:

CAN Toronto | USA Atlanta | USA Miami | USA Boston | USA Philadelphia | USA New York/New Jersey

The perfect World Cup evening

BBQ menu
Atnosphere
Ambience
Friends
Goals
Drinks