Poultry inspires success

Poultry inspires success

Innovations, trends and potentials are driving food manufacturers. What do consumers want and what ends up on their plates? Where do companies expand their portfolio profitably? Find out why it is worth to consider poultry now.

Daily life and nutrition

Our eating habits are changing. In today's retail stores and butchers we find different goods than in the 70s, 80s or 90s. 

New ingredients and dishes have found their way into the kitchen. The environment in which we eat meals is also no longer the same. Adapted to our lives, where and how we eat is shifting:

  • sitting or standing
  • at home or away
  • in peace and quiet or fast
  • relaxed or quick on the side

What will we eat in the future?

How and what we consume is changing. This makes us curious about where the journey is heading. Which innovations will end up next in our shopping baskets, pots and bellies? The trend is what meets people's needs. Currently, the question is what:

  • is inexpensive
  • tastes good
  • is in harmony with nature
  • is healthy
  • is convenient
The motto is currently

Less:

  • red meat
  • fat
  • salt 

More:

  • alternative proteins
  • herbs
  • spices
  • foods with a favorable Nutri-Score
Sustainability

Sustainability is also an integral part of public discourse at the moment. The following topics are mainly addressed:

  • organic products
  • regional sourcing
  • hybrid products
  • vegan alternatives
  • sustainable packaging

Delicous food on a budget

Delicious food is in demand. New taste profiles and combinations provide contemporary impulses. 

Regional ingredients and flavors meet international cuisines. 

In all this, the economic situation must not be forgotten. What ends up on the dining table is also decided by the price. 

The affordability of food drives developments in the food sector and often determines what is bought.

Everything points to poultry

Nutritious, high in protein, low in fat and inexpensive, sums up many of today's demands. 

There is a lot of potential in chicken, turkey and co. that is worth betting on now. 

Anyone who offers premium meat and observes animal welfare standards, naturalness and freshness is on a promising path. In addition, those who do not use medical substances such as hormones and antibiotics in the rearing of the animals win.

Sausage specialities

Poultry meat is an ideal basis for a wide variety of foods, such as:

  • Poultry ham
  • Poultry bratwurst
  • Poultry sausages
  • Poultry salami
Ready-meals
  • Poultry burger
  • Poultry minced meat
  • Poultry meatballs
  • Snack products such as chicken bites
  • Toppings, such as fillet strips as a source of protein on the salad
  • Curry, pesto & co., combined with poultry meat, bring new flavors into play

Convenience & ready-made meals

Poultry is also in demand for convenience. New convenience combinations that combine several different appetizers in one package are convenient. 

In terms of taste, ready meals go around the world - from Italy to Thailand, from India to China - but without forgetting the preferences of local food culture.

The quality of regional ingredients is appreciated, both in home-style cooking and in international food.

Flavor

Spices | Spice extracts | Flavors | Spice blends | Condiments | Decors

Texture

Binding | Cuttering agents | Emulsifiers

Colour

Color maintenance | Colorants/coloring food stuf

Shelf life

Shelf life extension | Conservation | Antioxidants

Cultures

Food cultures with a protective function | Starter cultures

Special technologies

e.g. Clean Label | Salt reduction | Deco Quick®

NovaTaste Solutions

At NovaTaste you are in the right place if you produce poultry products . We have everything you need for the perfect taste, functionality and texture, as well as special technologies for processing poultry meat such as chicken and turkey.

Contact