Plant-based nutrition meets the enjoyment of meat consumption
Sustainable hybrid products are trending
Product Ideas
February 17, 2026
Plant-based foods stand for responsible use of natural resources, fitness and vitality. For flexitarians who want to combine the best of meat products with plant-based foods, there is now a compelling alternative: hybrid products.
Innovative, dynamic and conscious – this is how today's nutrition is developing. The desire to eat better is leading consumers to try new foods. Of course, good taste must not be neglected. Many people want to stay healthy and fit while at the same time protecting nature and resources. This includes responsible meat consumption and mindful treatment of farm animals.
Hybrid products combine precisely these desires: they offer enjoyment, but at the same time reduce the proportion of animal ingredients, as plants replace part of the raw material meat. These plant-based ingredientsnot only enhance the taste, they also stand out with their pleasant, juicy texture.
Conscious nutrition made easy
Hybrid products are very popular among health-conscious foodies. They combine the enjoyment of meat with valuable plant-based components and support a more balanced diet.
Their advantages at a glance:
• Less fat
• Reduced cholesterol content
• Often better Nutri-Score
• similar or even improved taste
This makes hybrid foods ideal for anyone who loves meat but doesn't want to consume it every day in large quantities.
Hybrid foods 2.0
While first-generation hybrid meat products were mainly based on a combination ofmeat and vegetables, today alternative protein sources from peasor innovative mycoprotein obtained from fermentation are specifically used. Not only are they high in protein, they are also rich in fibre. In addition, they are versatile and can be integrated into many classic meat and sausage products – such as bratwurst, burger patties, meatballs and cold cuts.
Plant-based supplements – deliciously tasty
Whether bratwurst, burgers or sausage products: many popular classics can be supplemented with plant-based ingredients. One example is the hybrid bratwurst – a real snack classic that is in season all year round and tastes great.
Optimizer BW, for example, is used to achieve the perfect texture. The functional ingredient mixture stabilises the structure of hybrid products, ensures ideal binding and gives bratwurst the desired bite. It has a neutral taste and supports a firm, pleasant texture – the basis for high-quality hybrid products.
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