 "Spareribs mit Gemüse im Tempurateig – NovaTaste")
 "Spareribs mit Gemüse im Tempurateig – NovaTaste")
Air Fryer Concepts
The air fryer has now become much more than just a kitchen appliance. Foods that used to be baked in the oven or sizzled in a frying pan are increasingly finding their way into the air fryer: faster, cleaner and with less fat.
For producers of ready meals, meat, vegetables and snacks, this trend opens up a field that demands more than simply the label ‘also suitable for air fryers’. Simply reducing the cooking time does not constitute a concept.
Benefits for users
What makes the air fryer so practical for users:
- simple, quick and clean preparation
- significantly more energy-efficient
- shorter cooking times
- juicy and crispy food with less fat
- better portion sizes (1–2 people)
- reliable results
- A modern and healthy image
Benefits for manufacturers
Manufacturers benefit from the demand for products specifically designed for the air fryer.
- New target customer group
- Premiumisation (higher price segment)
- ‘Airfryer-optimised’ is seen as added value
- Higher success rate at launch
- Market differentiation
- From niche product to mainstream
From niche product to mainstream
999
per cent of households
99,999,999
devices in Germany in 2019
99,999,999
devices in Germany in 2025
We support manufacturers
Discover comprehensive solutions for air fryer products and meals made in the air fryer. The focus is on:
- Spice blends
- Flavour enhancers
- Sauces & dips
- Egg wash, breadcrumb coatings & batter
- Vegetable glazes & seasoned crusts
- Marinades
- Ready-made products
- Freshness preservation (clean label), antioxidants
- Binding agents & colouring foodstuffs
- Compounds for meat pre-treatment
Examples of concepts
- Turkey steak with Mediterranean grilled vegetables
- Other varied poultry dishes
- Sous-vide roasts (minced meat loaves, roast pork, etc.)
- Meatball variations
- Spare ribs
- Potato and vegetable snack balls
- Glazed vegetables
- Lasagne or pasta variations
Systematic product development
The products must perform well in a small cooking chamber, brown evenly, remain juicy and develop a crispy surface, without oil playing a major role. This is precisely where sound and expert product development differs from mere wishful thinking.
Air fryer-compatible multi-compartment trays, modified atmosphere packaging, vacuum bags and deep-freeze-compatible solutions must also be taken into account and factored into the design.
Flavours from around the world
We offer a variety of international flavours. Discover trends from modern cuisine:
- Mediterranean cuisine
- Asian flavours (Korean, Japanese & more)
- Mexican cuisine
- home-style classics
- seasonal flavours from the premium range (truffles)
The air fryer is a growing trend and more and more people are using it at home.
Versatility that inspires
For the food industry, it’s not just about the moment in the kitchen. Air fryer dishes offer differentiation on the shelf and a modern appeal to consumers. Shorter cooking times, ease of use and less cleaning make the category attractive for single portions, snacks and flexible meals. Plant-based concepts, vegetable-centred ideas and hybrid products demonstrate just how broadly hot air cooking can be approached today.
Air fryer dishes with specific requirements Thanks to our tried-and-tested product solutions, we incorporate the specific requirements for texture and process stability right from the concept phase, thereby creating genuine added value for manufacturers of ready meals.
Appearance
appealing appearance, e.g. even browning
Flavour
intense flavour notes for heat-stable taste
Texture
juicy and crispy despite the low fat content
Preparation
quick and easy, with consistent results
Design
optimised for air fryers, with portion sizes tailored to suit
From idea to market success
We help you identify and capitalise on market opportunities at an early stage, and support you in developing bespoke product solutions – from the initial idea through to market readiness.
NovaTaste – your innovation partner
Project
- Support from concept to launch
- Technical support for product application
Quality
- Product stability
- High-quality raw materials
- Required labelling
- In-house laboratory
- Certifications
Product
- Creative R&D process
- Customised product development
- Technological expertise
- Flavour expertise
- Innovative packaging solutions
Recipe ideas
Sous-vide duck leg
with poultry sauce and bread dumplings
Turkey steak
with grilled vegetables
Mini roast pork
sous-vide with bread dumplings
Mini porchetta
with Mediterranean grilled vegetables
Spareribs
Smoky Country Style | Lousiana Style | Korean Style
Mini meatloaf
with mashed potato and fried onions
Meatballs
with potato wedges and dipping sauces
Vegetables in tempura batter
with a dip
Glazed vegetables
Mexican-style
Mini potato rösti
with salad
Snack balls
Thai-style
Baked potato
with leaf spinach and truffle crust
Baked lasagne
Bolognese | Spinach
The air fryer gets things moving. NovaTaste provides the concepts.
We are drivers of innovation in the food industry, combining flavour expertise with technical know-how to develop innovative concepts. Whether it’s meat, potatoes, vegetables or plant-based alternatives: we bring the building blocks together and shape them into marketable applications.